Compared to traditional offline marketing and other forms of online marketing, search has proven itself to be the most cost effective and efficient in reaching a captive and relevant audience. No other form of advertising allows you to reach the consumer at the exact moment they are looking for your product - which is also the moment when they are most likely to purchase.
Increased visibility on search engines has a significant impact on ROI. It’s no wonder really:
- A whopping 81% of international internet users (256m+ people) used a search engine in December 2006.
- Over the course of 2006 the search engine industry grew by over 10%.
- In the month of April 2007, UK consumers spent an estimated £3.5 billion online.
So what exactly is search marketing and why is it so important? As internet users, we all know that search engines are our first port of call for any and almost every query. A company with a website that cannot be found by its potential clients isn’t even placing itself in the race and certainly has no chance of winning it!
Search marketing helps to secure potential clients with two main methods – paid search marketing (Pay-Per-Click) and organic search marketing (Search Engine Optimisation).
These two areas of search marketing are two totally independent processes, although one can often provide very valuable information about the other. Their exact role is often confused; acronyms like SEM, SEO, Organic Search, Natural Search and PPC are often bandied around, but many people remain unclear as to what they mean. To cut through all the ‘technical jargon’, Moodia has created a plain English search marketing glossary for your reference.
If you'd like us to do some serious Search Marketing for you, feel free to call us on 020 7101 1100 or, if you prefer, email .