We draw on intelligence gained from Marketplace and Keyword Research to develop a review specific to your website. If feasible you also have the option to allow us to make changes directly to your site. The choice is yours. Whether optimising an existing site or drawing up the architecture for a new website there are a number of critical technical factors that will have an effect on your search engine rankings.
At this stage we will provide specific guidance on all elements of website optimisation. A full site audit will include:
- Guidance on domain name setup (if you have muliple domain names)
- Ensuring that search engines are able to find and index all of your website's content. We will give specific guidance on the setup and use of Google Sitemaps, Yahoo Site Explorer, Google Base etc. to ensure that search engines are aware of all your content.
- The formulation of keyword focused Title Tags for every page on your site.
- The Creation of compelling, keyword targeted Meta-Description tags for every page.
- Adjustments to on-page copy to existing content in order to target keywords.
- Guidance on the creation of new content in order to optimize for identified keywords.
- Guidance on html formatting and code changes such as the use of H1 tags, Alt tags and so on.
Our outline Methodology:
