Viral Marketing is the propagation of a message through an electronic medium from one person to many. Ideally a viral campaign will reach a critical mass of target audience creating a snowball effect.
Achieving this is a combination of good timing and a novel, well-executed idea.
Some of the best viral campaigns are games. With games, not only do users pass the message onto their friends, they typically spend a significant amount of time experiencing your brand, and may also enter their details into a leaderboard.
Moodia has worked on viral campaigns for Warner Music, Universal Music, Emporio Armani, Nintendo and Reebok.
To gain that 'critical mass' audience through viral call us on 020 7101 1100 or, if you prefer, email .
