Usability Testing

Don't let the importance of your visitors' experience fall by the wayside. You can highlight most issues through usability testing sessions.

You know from analytics and other tools that people are having problems with your site - but what exactly are the issues? Your design is good but could you convert more visitors through better usability?

How Friendly Is Your Site?

When you think about it, sites with bad usability are insulting to visitors; they may not mean to but they're basically stating "I'm difficult and frustrating and what's more I don't care!" (similar to a waiter who consistently ignores you or a shop assistant who insists on baffling you with jargon).
User testing is one of the most powerful and cost-effective tools in the web designer’s toolbox for identifying and diagnosing usability problems on a website.

You Will Be Surprised

We're always surprised and delighted by how much we still discover in every test we undertake. And while the main purpose is finding problems, user testing often also offers other valuable insights into how your users see you and how you can make their experience with you even better.

Typically, a session using 5 test candidates over the course of a day will identify over 85% of usability issues on your site. We also have a large database of testing candidates you can draw from.

Consider Usability Testing if you want:

• A design that is friendly and easy-to-use
• Your website to give your visitors a "warm welcome", not the "cold shoulder"
• Great design that helps your visitors achieve what they want to achieve
• A higher website goals conversion rate