Search Engine Optimisation (SEO), Organic Results, Natural Search. It's all a bit confusing with so much jargon flying about! What we're talking about here is the process of getting your website showing up in search engines without having to pay per click. Wouldn't that be great?
SEO, contrary to popular belief is not a ‘dark art’. A successful campaign can be achieved by:
- Having a clear vision of your business objectives.
- What are your unique selling points? Are they translated to well targeted content on your website?
- Creating a good, accessible website and ensuring it is 'search engine friendly'.
- Getting relevant, quality online sources to back up what you're saying on your website. In other words, if you're claiming that you're the most relevant website to people searching for "PR Companies"; you'll need to ensure other websites are backing up your claim.
In short, there is no way to cheat Google, Yahoo, MSN and ASK. Search engines are driven by giving users a selection of quality websites that meet their expectations after typing in a search query. To make it to the top of that list you need to convince them that your website best meets that search query. Not an easy task when thousands of websites are competing to be listed!
A mistake made by many online businesses (and less reputable search firms) is the belief that search engine optimisation is the magic solution to online marketing. The truth of the matter is that attempting to rank a website in competitive space is a time consuming process that requires an investment of time and money.
Moodia is an Approved Index SEO Agency and is committed to the promotion of ethical SEO practice. In summary this means that we will never employ unethical and risky techniques in order to obtain positions for a site. All of the SEO techniques that we will recommend comply with guidelines set by Google. See: http://www.google.co.uk/webmasters/guidelines.html
Whatever your requirements we have the knowledge, experience and expertise. Typical SEO projects we are involved in include:
- Providing specific advice and guidance for website re-designs - including the smooth transition of domain name / file-name changes.
- Carrying out full website search strategy reviews.
- Giving one-to-one SEO Training workshops centred around your website.
- Running combined SEO and PPC campaigns.
- Dreaming up and executing link building initiatives.
To speak to us about our client results, feel free to call us on 020 7101 1100 or, if you prefer, email .
