Pay Per Click Advertising (PPC)

Search engine advertising, or Pay Per Click (PPC) on the internet is extremely powerful, especially with the constant increase in opportunities to target your audience precisely.

Manage PPC for Success!

For optimal PPC success campaigns must be managed effectively with a clear understanding of advertising aims, market and style. We create highly effective campaigns, tracking key performance indicators and keeping costs within budget for a wide variety of clients.

All members of our search marketing team have successfully passed their Qualified Google Advertising Professional exams with flying colours. As a result we are recognised as a Google AdWords Qualified company.

Example Strategies We've Deployed

Ecommerce PPC management

• Focussing PPC budget on high margin products.
• Ensuring that we are careful to only compete on price in our text ads when we are sure our client has the cheapest range.
• Clearly define ROI by setting and closely monitoring a defined spend/revenue ratios.

Lead generation PPC management

• Ensuring keywords are carefully chosen and ad-groups setup to target users with clear intent to act.
• Improving lead quality by filtering click-thrus by carefully defined ad-text.
• Ensuring that the users expectations are met when they reach the website.
• Bid managing based upon clearly defined cost per lead conversions or cost per actual sale. Where there is an extended sales life-cycle, and the transaction does not happen online we can help to setup tracking to ensure you can match PPC spend through to actual offline sales.

PPC as a research tool for Search Engine Optimisation

• Setting up campaigns to discover which keywords drive quality traffic to your website. With this knowledge this can then help to define the keyword targets for an SEO campaign.
• Testing new angles for potential new content/SEO work.

More Reasons to Choose Us

Targeting non-english speaking customers? Our search team are also multilingual; we are fluent in French, German and Spanish.

Our pricing for Pay Per Click management is never based upon your budgeted spend. Agencies that take a percentage of your spend as a fee are only motivated to get you to spend more money!

8 Top PPC Tips from a Google AdWords Qualified Company