A combination of optimized on-page content and a focused Link Building strategy is paramount to achieving top positions within all the leading search engines. Several major search engines - most notably Google - factor the theme, number and quality of links that point to a site into their ranking algorithms. Therefore, as part of Moodia's SEO services, we carry out extensive Link Building campaigns.
As the search engine algorithms used to position sites become increasingly complex, gaining high numbers of links is simply not enough. We can really help you focus your strategy so you have the most valuable links directed to your site.
Acquiring links from relevant and authoritative websites in your field is paramount to the success of a search engine marketing campaign. All major search engines (such as Google) base much of their weighting of a sites relevance to a keyword upon whether or not another website in your area describes your site as being “the source” for that keyword.
This basically equates to ensuring that your website is:
- linked to from with relevant categories of good quality web directories
- linked to from relevant authority sites
We will research and select quality sites to attempt to obtain links from. After your approval of the list of sites we will then contact them on your behalf to negotiate the link placement. We customize our methods of link building depending on each client. Example methods of obtaining links include:
- Encouraging you to make your site so good that people link to it naturally! A novel idea but it really does work.
- Directory submissions.
- Reciprocal linking.
- Article syndication.
- Press releases.
- One-way links.
- Maximising your existing online link relationships. e.g. Partner sites, customers etc.
Our outline Methodology: