How will your target customers use search engines to find your website?
Everyone knows that strong marketplace understanding is crucial for success in any commercial environment. Marketplace/Keyword Research gives you invaluable understanding of your online market. It will underpin any strategy for search engine marketing, regardless of whether you choose to utilise PPC, SEO or both.
Moodia's search marketing team have the specialist resources, tools and experience to give you real insights into your ideal customers search habits.
A typical keyword research project will involve:
- A kick-off meeting to ensure that we completely understand your target audience and business goals. This will define your key performance indicators.
- Interviews with key sales \ marketing staff to ensure you share your industry knowledge with us.
- Brainstorming sessions to identify all potential routes to find your website by desirable potential customers. We'll utilise our experience and online tools to help discover the different ways in which this potential customer would find your site. Are you targeting French, Spanish or German speakers? Have you considered how they might be searching for you? Our Multilingual Search Marketing team can help.
- Remember that there is a person behind every search. We'll ensure that "user intent" when selecting keywords is considered. e.g. You sell luxury villas in Ibiza. Which key-term below is likely to lead to a quality lead?
a. villas in Ibiza
Is this person looking to buy or rent? Are they looking for a cheap villa? If this term was used in a PPC campaign for this specific business ROI may be low.
b. luxury villas for sale Ibiza
This is a keyword with clearly defined intent. This is the type of user this business want to be speaking with as ROI is likely to be higher.
- A review of the current performance of keywords within your PPC / SEO campaign. If you have existing website stats we'll carefully review what has and has not worked for you.
- If the budget allows, we can setup a research focused Google Adwords campaign. We'll get a very quick view to which keywords drive traffic and which keywords drive conversions on your site specifically.
Our outline Methodology:
