Google Analytics Setup

Getting analytics set up well on your website is the first most important thing you can do. We strongly recommend Google Analytics as the best place to start.

Want to know how many visitors you're getting and what they're doing on your website? Want to know what search terms they used to find your site and which search terms result in business? Want to know how well your website is performing? Analytics has the answers...

The Right Setup for You

Together we will evaluate your website and your business needs. This will allow you to choose which Google Analytics Setup (out of a variety of tracking options) best suits your objectives.

Our technical team will give you the full level of technical support you need: in some cases it may be necessary to modify certain parts of your site to fully leverage the power of Google Analytics.

Popular Setup Uses

Common Analytics setup options include:

• Tracking which content is most popular; file downloads (pdf, doc, mp3, jpeg etc)
• Tracking which external links your visitors find most useful
• Tracking which of your marketing campaigns delivers the best ROI; Adwords, Yahoo, MSN Adcenter, email campaigns, banner advertising, etc.
• Fully integrating AdWords account with Analytics: link Google Analytics with AdWords to import cost data
• Measuring whether or not you are paying for irrelevant clicks on broad-matched keywords. You can find out with a custom profile that captures additional search query information from paid search campaigns
• Modifying the basic Google Analytics setup so that it tracks visitors between multiple domains/subdomains and/or external shopping carts.
• Tracking form abandonment; which questions in your forms drive potential customers away?
• Tracking of error pages; do you lose customers because they can't access your content?
• Scanning your entire website to verify all pages are tagged correctly, ensuring complete analytics data.
• Using advanced filters to ensure clean visitor data and to prevent competitors from tainting it.
• Creating multiple profiles for segmented visitor data and actionable metrics