Moodia has recently been commissioned by ITV Local to roll out a host of useful applications for Facebook, possibly other social networking sites too.
The first of these is an engaging Horoscope application for Facebook that brings users their daily horoscope over streaming video by none other than Russell Grant!
Further phases of the application will allow users to share it with other Facebookers by asking Russell to give a quick horoscope highlight for their friends, and sending it to them. In addition to this, users of the application will be able to find out how compatible they are with their friends according to their star sign. In this way, ITV Local aims to maximize the number of users who install the application and use it on a regular basis, making it the most popular UK horoscope application on Facebook.
ITV Local’s presence on the Facebook platform gives them immediate exposure to the Facebook user population, and provides an excellent opportunity to drive highly targeted, well-profiled traffic to the ITV Local website where relevant content and ads can be served.
To find out how Moodia can help you launch your Facebook applications call us on 020 7101 1100 or email .