Together with you we evaluate your website and your business needs, enabling you to choose which Google Analytics Setup out of a variety of tracking options suits your objectives.
And as we are Software Developers as well, we are able to go the full distance with you and give you technical support: for example in complicated cases when you may have to modify certain elements on your website to leverage the full power of Google Analytics.
Common Analytics setup options include:
- Which of your content is most popular with your users: tracking of file downloads (pdf, doc, mp3, jpeg etc)
- Which of your external links do your visitors find most useful: tracking of outbound links
- Which of your online marketing campaigns deliver the best ROI: tracking of online marketing campaigns (Adwords, Yahoo, MSN Adcenter, email campaigns, banner advertising etc)
- Fully intergrate your Adwords account with your web analytics: linking of Google Analytics with your Adwords account to import cost data
- Are you paying for irrelevant clicks on your broad matched keywords? Find out with a custom profile that captures additional search query information from your paid search campaigns
- Modifying the basic Google Analytics setup so that it tracks visitors between multiple domains/ subdomains and/ or external shopping carts.
- Tracking form abandonment: which questions in your forms drive away potential customers?
- Tracking of error pages: do you lose customers because they can't access your content?
- Scanning your entire website to verify all pages are tagged correctly, ensuring complete analytics data
- Using advanced filters to ensure clean visitor data and prevent your competitors from tainting it
- Creating mutliple profiles for segmented visitor data and actionable metrics