Universal Music

Business Case

The Universal group company, UMTV, have returned to Moodia several times for web sites and viral marketing to advertise major new compilation album releases. All needed to appeal to the compilation-buying teenager and younger adult market.

Moodia Solution

Moodia designed and built a range of flash games and mini-sites, including features such as free SMS and a Flash jukebox system.

Client Profile

Universal is one of the world's biggest record labels and home to many imprints, of which UMTV is one. Universal Music TV primarily releases compilations across almost every genre of music, working with brands such as MTV, Kiss, Kerrang, Top Of The Pops and Granada. Every album is TV advertised.

Play GameThe Lick Game

The Lick Game screenshot: Trevor Nelson collects records and avoids monsters.

Play Trevor Nelson in an exciting platform game.

Play GameKisstroyer

Kisstory Kisstroyer screenshot: classic shoot-em-up with funky graphics.

Funky retro shoot-em-up to match the classic club sounds from KISS.

Play GameCanyon Caper

Reel's Canyon Caper screenshot: the boy band explore a Tex Avery-influenced desert landscape.

Desert-themed platform game to complement boy band Reel's updated, more rugged image...

Play GameClubmix IbizaBall

Clubmix Ibizaball screenshot: try to build your cred while dodging the seagulls' onslaught

Take to the beach for a game of IbizaBall, advertising a summer hits compilation.