Ugly sites can make you rich!

Sure not all ugly sites make you rich. Nor do all sites that make you rich need to be ugly. However you can have an ugly site that makes you rich.

Consider the client Video Vultures who sells DVDs online. Their goal is: “to sell £50,000 worth of videos each month”. All they need is enough relevant traffic and sufficiently high conversion rates. How the client feels about the look of the site is unimportant.

What is important of course is that your design compels your visitors to convert so your design should be led by their needs. Similarly your technology must perform well enough and provide the features required to allow them to convert.

Lots of Relevant Traffic PLUS High Conversion Rates EQUALS Success