Microsoft adCenter Analytics
Overview of "Microsoft adCenter Analytics"
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Definition of "Microsoft adCenter Analytics"
Microsoft adCenter Analytics (codenamed Gatineau) was Microsoft's web analytics solution. In 2006, Microsoft acquired DeepMetrix Corporation and used the analytics technology to deliver adCenter Analytics. It competed with Google Analytics and was tied to Microsoft adCenter in the same way Google has tied Google Analytics to Google Adwords. This had led to some complaints by webmasters, due to a five dollar fee for sign up, compared to the lack of cost to use Google Analytics. [1]
"Microsoft adCenter Analytics" in the news
The 10 most important developments in search – outside of Google
... data collection, quality and interpretation of analytics ... clear. Microsoft investing heavily in adCenter ... ...»
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