We often come across highly motivated leaders who are passionate about their business. However their passion can sometimes cloud their judgement. With a vision of their website in mind, they demand design after design, iteration after iteration before finally agreeing to their perfect version.
However the goals of their website probably have nothing whatsoever to do with their vision of how the website should look. This is particularly apparent with website with clear conversion goals. How the website looks to the boss is irrelevant, all that matters is how it performs.
Educating business leaders to care more about results and less about their ego is important for all web developers and marketeers.
