We're big advocates of Google's free-to-user softwares, not least Google Analytics. Here's why:
Free!
That's right, no money, zilch, na-da, nothing.
Comprehensive
Google Analytics offers virtually all of the useful functionality required by most website tracking strategies.
Resources Aplenty
Google Analytics is the most popular analytics package on the market, there are lots of good resources available (books, blogs, experts etc.) that will help you better understand it.
Might of Google Behind It
Google Analytics is constantly being enhanced and improved by the most powerful tech company in the world!
Logical Choice
It makes logical sense to use free analytics software until you know you need to go for a more advanced paid-for solution (the chances are you won’t!) For more on Google Analytics see the following pages: Google Analytics Google Analytics Setup Google Analytics Training Google Analytics Consulting
