Your website must match your brand, but a good website design will do much more than that: it must help you achieve your business goals.
Who is your website designed for? What should a good website design do? Is it all about looking good? How does great design translate into business?
Web Design Enters a New Age
It used to be that the main measure of success for a website design was whether or not the CEO liked the 'look and feel'. For enlightened companies who are serious about using the web to explode their business, those days are long gone. Today, good website designers understand that the only important audience to design for is your website visitors.
Today’s website designers have access to powerful tools that change the rules. Armed with data about visitor profiles and behaviours and able to test the real effects of changing a design, websites can continually evolve, rapidly adapting to users' needs and changing business strategies. Consider if:
- You want great design that does much more than just look good
- You want design that speaks more to your users than to your CEO
- You're serious about using your website to support and develop your whole business
If the answer to any of these is yes we'd like to talk to you about how website design has changed in the last few years and how it could be doing much, much more for you.
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