Done well, HTML and plain text email marketing is one of the best mediums available to build on existing relationships.
Keen on running email campaigns but worried about sending spam? Not sure how to calculate ROI from your email campaigns? Want to know more about hooking your readers' attention with great email content? Talk to us...
Connect Value with Permission
Sending carefully planned email communications to your contacts and customers is a great way to build on existing relationships; use it to introduce new offers of interest, new services and other valuable content. We can't stress how important it is to give your recipients something of value. Most people will not be interested to hear that your Q3 profits are marginally up from last year (except perhaps your shareholders) and that Melanie from HR gave birth last Thursday (great news for Melanie and her friends and family. Don't know Melanie? Not really that interesting). People want to receive something that offers some kind of value - if you consistently send emails of value to people who have given their permission you're unlikely to fall into the trap of being labelled a "spammer".
Why Send Email Campaigns?
Well apart from being a very direct route to your subscribers, good email platforms (we recommend Campaign Monitor) give you access to all sorts of interesting success statistics that ultimately will allow you to track ROI on your campaigns. You can also use this info to segment your recipient lists, making your campaigns even more successful. We can help you:
- Create a great email marketing campaign strategy
- Advise on the kinds of content that gets recipients salivating for more!
- Design and build HTML and text emails that won't fall foul of spam filters
- Understand what the success statistics mean and how you can use them to make your campaigns even more effective
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