Without relevant traffic, your website cannot deliver ROI. Increasing the volume of relevant traffic to your website is critical if you want your site to bring you business
It is a job that must be undertaken with care: it's very easy to waste time, energy and money generating traffic that does not increase the number of website goals you achieve.
Pay Per Click (PPC) Advertising
Advertise your website at the exact moment potential customers are looking for your products or services on a search engine. In contrast to other advertising channels, you only pay when people click through to your website. Google AdWords is by far the largest Per Per Click programme in the UK and is an excellent place to start. For more, see the following pages: Pay Per Click Advertising Google AdWords 8 Top PPC Tips from a Google AdWords Qualified Company
Search Engine Optimisation (SEO)
Natural traffic is achieved by making sure your website appears in the search engines when a potential customer searches for your product or service. Unlike PPC traffic, it is free. A search engine places what it thinks are the most relevant web pages at the top of search results. Your challenge therefore is to make sure your website is the most relevant for search terms that deliver you the most goals. This practice is known as Search Engine Optimisation (or SEO). For more see the following pages: Search Engine Optimisation 6 Secrets of Successful SEO Campaigning, Search Engine Ranking
There are lots of other ways to deliver more traffic to your site (such as banner advertising, in-text advertising and affiliate deals) but search engine marketing has time and again proved to be the most transparent, measurable and manageable.
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