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The Big 3 Things

Lions, Elephants, Black Rhinos?
Hippos, Giraffes, Leopards?*

No, the 'Big 3 Things' are:

  1. Driving Relevant Traffic
  2. Converting Visitors into Customers
  3. Maximising Customer Value

*African wildlife is great but the Big 3 Things above are far more likely to bring you big profits (unless you're an evil poacher or a big-game park keeper).