Website analytics may not tell funny jokes and it almost certainly won't buy you a pint but nonetheless there are many reasons why you should start chumming up today!
It Gives Valuable Insight Into The Behaviour Of Your Visitors
If your visitors really like the clear layout of your checkout analytics will show a high proportion of visitors progressing through the process effortlessly. If people find downloading documents from your website tough analytics will tell you this too. Your most sensible best friend might not want to hurt your feelings.
It Will Tell You Precisely How Well Your Website Is Performing
If you implement analytics correctly and set meaningful goals your software package will tell you exactly how well your website is performing. It won't give you a motivational pick up when you're doing badly and it won't beat up on you (to stop your head getting too big) when you're doing well. It will just give you an absolutely unbiased appraisal of your website's performance using the data it collects.
It Is Dispassionate And Won't Lie To You*
Your website analytics package doesn't care about your feelings! However, like your best friend it does have your interests at heart. It deals only in the cold, hard statistical truths of your visitors' activity. This is good for you. Even your bestest friend tells you the occasional comforting lie so you don't get upset.
*It may lie if it hasn't been set up correctly.
It's Bigger And Smarter (When It Comes To Website Traffic)
Our tech genius Mike Johnson is one smart old chap (he got a 1st in physics from Oxford), he knows a lot of stuff about a lot of crazy things but he doesn't know how well your website is performing in the same way as analytics does. He might make a good guess but analytics will track all of your visitors all of the time, every day, 365. It has all the answers to almost any web traffic question you can think of. Mike on the other hand needs to sleep sometimes.
It Highlights Specific Areas That Could Be Improved
It's often tough to be brutally honest and tell someone where they could improve. Analytics software doesn't have this problem. If your visitors are finding it difficult to find what they want from your website it will show you where they drop out. If no-one can use your neat little gadget it will show you this. It will tell you precisely where you need to improve. Then you can start the important business of making improvements.
Why not make your website analytics package your most trusted, most sensible best friend? (It's a good idea to keep some real world friends too).
Check out our pages on:
Google Analytics Setup
Google Analytics Training
Google Analytics Consulting
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